Mobile Billboards

Moore & More Print + Mobile provides Mobile Billboards for special events and general market coverage. Mobile Billboards cannot be turned off, thrown out or ignored. Mobile Billboards are cost effective, unique, up close, at eye level, able to go where other billboards fear to tread (after all, they are stuck in one place...) and most importantly leave a lasting impression.

Why Is Outdoor Such A Valuable Addition To Your Media Mix?

- With TV DVR's, satellite radio and iPods, consumers can virtually go without commercials.
- Millennials (18-25) spend more hours on the internet each month than Television, Radio and Print combined!  As research indicates, traditional mediums are showing continual audience losses.
- The only growth medium, besides the internet is Outdoor Advertising!

BUT NOT "JUST" ANY OUTDOOR - MOBILE DOES MORE!

- With their ability to be at eye level, smack dab in front of the consumers, versus a stationary billboard you may or may not see, Mobile Billboards are in your face.

- Instead of being limited to a stationary location, Mobile Billboards are able to go where your prospects go, guaranteeing more of your target audience see your advertising.

- Mobile Billboards Get More Attention .

COMPELLING PROOF

Adding TruckSide Mobile Billboards to the media mix increased
- Product Awareness by 30%
- Campaign Awareness by 52%
- Positive Perception by 54%
-- SOURCE: Singer Group Study, OAAA & Media Life, April 2000

Mobile Billboards are twice as effective in driving sales vs. static billboards.

- 94% recalled Mobile Billboards with an amazing 80% recall of specific ads

- Increased sales 107% versus 54% for static billboards

-- SOURCE: Product Acceptance and Research, Inc.

Mobile Billboard messages have a

- 97% recall rate

- 96% more effective than traditional outdoor advertising

-- SOURCE: Outdoor Advertising Magazine

Mobile Billboard effectiveness study reported

- 91% of target audience noticed text and graphics on vehicle advertising

- 29% said they would buy products advertised on trucks

- 96% say mobile billboards have more impact than static billboards

-- SOURCE: American Trucking Association and 3M

COVERAGE
Two types of coverage are available

- Dedicated Mobile Billboards go where, when and for as long as you need them.

- Route based Mobile Billboards cover specific zones,

AND when done in Zone Combination are able to provide Total Market Coverage.

We offer three (3) categories of Mobile Billboards to fit your needs:

- Traditional: 2 Sided; Scrolling; Concept

- TruckSide

- Trailer

1) Traditional Mobile Billboards are purposely designed vehicles with ads on the back.  They include 2 Sided and Backlit Scrolling vehicles as shown below, PLUS SUPER COOL CONCEPT TRUCKS as shown on the "Coverage-Examples" page.

2) TruckSide Mobile Billboards (shown below) take advantage of the media space on the sides of local delivery companies (they pay for the gas/labor, so all you have to pay for is the space).  They are an extremely cost effective and proven way to provide Zoned or TOTAL market coverage (see "Singer" study on "Why Mobile Billboards" page).

3) Trailer Mobile Billboards are a Very Economical way to put a temporary, CAN'T MISS billboard in almost any location.  They are particularly good for retail stores and restaurants.

ALL Options PROVEN To Out Perform Traditional Outdoor Billboards. To find out which option best covers your needs, give us a call!

MOBILE BILLBOARDS GET ATTENTION.  THEY WORK!

For information on routes and coverage please give us a call or send us an email

Don’t forget, your own vehicles are also billboards on wheels.  See how Barnes & Noble was able to bring more people into their stores using their Advertising Vehicles.